Designing for Page and Screen (302)
“Effective design costs no more than ineffective design. Indeed, ineffective design costs more through wasted postage, production, and media dollars.”
— Roger C. Parker
Great content is not enough! With so much competing for readers’ attention, design becomes ever more important. To be successful you must understand how design is an integral part of the communications process. Learn how design attracts readers, gets them to start reading, and keeps them reading. This intensive class provides a framework for making the right design decisions. You will see what works and what doesn’t. You will learn how to design print that gets attention. You will understand how design subtleties influence your publication’s appeal and how it is read.
This class is intended for anyone interested in quickly creating better-looking pages (and computer screens too). It covers the major elements of page design: to add visual impact to pages and increase readability, to use white space and typographic contrast, to eliminate visual distractions and misleading reader cues, and to establish and enhance a document’s image.
“God is in the details” — Mies van der Rohe
Making Design Decisions: Creating the best fit between message and reader.
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